Sunday, May 30, 2010

Marketing


Hello everyone ! let's talk about a famous brand "Chanel". I think that everybody has known about this brand especially, the weman. Chanel is a Parisian fashion house founded by the late coutrier Gabrielle"Coco"Chanel in 1909/1910 (she was a pioneering French fashion designer. She was the founder of the famous brand Chanel). The company has had many high-profile celebrities as spokemodels, including Catherine Deneuve, Nicole Kidman, Audrey Knightley, Marilyn Monroe. The signature Chenel logotype is an interlocking double-C (one facing forwards the other facing backwards.) In 1924, perfumes Chanel was founded by Pierre Wertheimer to producce and sell perfumes and beauty products. Wertheimer retained 70% of Perfumes Chanel, while Bader retained 20%, and Coco a modest 10%. Coco was forced to operate her couture business apart from Perfumes Chanel. In 1924, Coco also introduced her first costume jewelry which were a pair of pearl earrings, one black, one white. As the couture Chanel and Chanel Perfumes gained success, business relations between Coco and Pierre were sour. She resented the partnership with pierre Wertheimers and believed she deserved more than 10% of the profits, and believed that the Wertheimers were exploiting her talents for their own personal gain. In 2005, Chenel designers introduced the J12 line into the area of Fine Jewelry timepieces they developed the jewelry watch that was equipped with the tourbillion. Moreover, Chanel's handbags is the most popular products. It was designed for able to use with several style of clothes. By the way, the price of products is too expensive but the most of people who have a lot of money they can afford it so, it is not unuslly that someone try to copy it and sell cheaper. So, be careful about fake Chanel because it is not the same quality.

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